Sonia Boyajian has moved from her studio and shop on Cahuenga Blvd, to a large gallery space on La Brea. I was asked to create her new stationery to accompany her new contact details.
Sonia Boyajian’s new gallery space will be designed by an interior company in Los Angeles, with an artists studio theme in mind. We played on this idea by looking into vintage artists stationery with a modern luxury twist. Playing with the typography styles, weights, and tracking to create a vintage look, whilst using paper stocks that reflect the colors of a Californian sunset.
I was asked to refresh Sonia Boyajian’s online presence, starting with her website. This included the complete management and redesign of the site through Shopify along with a new site navigation, introducing site highlights to increase interaction with potential customers, copywriting, and image retouching.