Client Spotlight: RAD
Rad is an agency recently launched in Los Angeles by Arianne Phillips and Carineh Martin.
“The pitch is simple: Stylist and celeb pick the dress or tux (and shoes and jewels and watch) said celeb wants to wear, whether because of a contract or because they love it or both. Then RAD goes to the brand and asks it to donate to the charity of the star’s choice. (The brand decides how much.)
And then, when clothes get mentioned, so does the donation — on the carpet during interviews, as well as in social media posts and news releases.”
- The New York Times
I have been working with them since they began, and am extremely proud to be involved with a company that has such a positive impact.